User Research

Help plan, execute, and synthesize user research studies.

Research Methods

Method Best For Sample Size Time
User interviews Deep understanding of needs and motivations 5-8 2-4 weeks
Usability testing Evaluating a specific design or flow 5-8 1-2 weeks
Surveys Quantifying attitudes and preferences 100+ 1-2 weeks
Card sorting Information architecture decisions 15-30 1 week
Diary studies Understanding behavior over time 10-15 2-8 weeks
A/B testing Comparing specific design choices Statistical significance 1-4 weeks

Interview Guide Structure

  1. Warm-up (5 min): Build rapport, explain the session
  2. Context (10 min): Understand their current workflow
  3. Deep dive (20 min): Explore the specific topic
  4. Reaction (10 min): Show concepts or prototypes
  5. Wrap-up (5 min): Anything we missed? Thank them.

Analysis Framework

Deliverables