Sector Overview
description: Create comprehensive industry and sector landscape
reports covering market dynamics, competitive positioning, key players,
and thematic trends. Use for client requests, sector initiations,
thematic research pieces, or internal knowledge building. Triggers on
"sector overview", "industry report", "market landscape", "sector
analysis", "industry deep dive", or "thematic research".
Workflow
Step 1: Define Scope
- Sector / subsector: What industry and how narrowly
defined?
- Purpose: Client report, internal research, pitch
material, idea generation
- Depth: High-level overview (5-10 pages) or deep
dive (20-30 pages)
- Angle: Neutral landscape vs. thematic thesis (e.g.,
"AI infrastructure buildout")
- Universe: Public companies only, or include
private?
Step 2: Market Overview
Market Size & Growth
- Total addressable market (TAM) with source
- Historical growth rate (5-year CAGR)
- Forecast growth rate and key assumptions
- Market segmentation (by product, geography, end market, customer
type)
Industry Structure
- Fragmented vs. consolidated — top 5 market share
- Value chain map — where does value accrue?
- Business model types (subscription, transaction, licensing,
services)
- Barriers to entry (capital, regulatory, technical, network
effects)
Key Trends & Drivers
- Secular tailwinds (3-5 major trends)
- Headwinds and risks
- Technology disruption vectors
- Regulatory developments
- M&A activity and consolidation trends
Step 3: Competitive Landscape
Company Profiles (for top 5-10 players):
| Company |
Revenue |
Growth |
EBITDA Margin |
Market Share |
Key Differentiator |
|
|
|
|
|
|
For each company, brief profile:
- Business description (2-3 sentences)
- Strategic positioning and moat
- Recent developments (earnings, M&A, product launches)
- Valuation snapshot (P/E, EV/EBITDA, EV/Revenue)
Competitive Dynamics
- How do companies compete? (price, product, service,
distribution)
- Who is gaining/losing share and why?
- Disruption risk from new entrants or adjacent players
Step 4: Valuation Context
- Sector trading multiples (current and historical range)
- Premium/discount drivers (growth, margins, market position)
- Recent M&A transaction multiples
- How does the sector compare to the broader market?
Step 5: Investment
Implications
- Where are the best risk/reward opportunities?
- What thematic bets can be expressed through this sector?
- Key debates in the sector (bull vs. bear arguments)
- Catalysts that could change the sector narrative
Step 6: Output
- Word document or PowerPoint with:
- Market overview and sizing
- Competitive landscape map
- Company comparison table
- Valuation summary
- Key charts: market growth, share trends, valuation history
- Excel appendix with detailed company data
Important Notes
- Source all market size data — cite the research firm or
methodology
- Distinguish between TAM hype and realistic addressable market
- Sector overviews age fast — note the date and flag data that may be
stale
- Charts are essential — market size waterfall, competitive
positioning matrix, valuation scatter plot
- If for a client, tailor the "so what" to their specific situation
(M&A target identification, competitive positioning, market
entry)