1
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Hugh, this is the preliminary outside in briefing on
Aurora Eggs, the New Zealand shell egg producer flagged as
a possible trans Pacific tuck in.

2
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I will start with the operating model, then cover three
preliminary findings and three questions that must be
answered in confirmatory diligence.

3
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The egg supply chain starts upstream with breeder
genetics, hatcheries and day old chicks, then moves into
pullet rearing for sixteen to eighteen weeks.

4
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Pullets are placed into colony, barn or free range layer
houses. Eggs are collected daily, graded, candled, packed,
and shipped to retailer distribution centers, foodservice
distributors or industrial processors.

5
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The practical constraint is that every stage is time
linked. If the next pullet flock, shed fit out, or
customer slot is late, the production plan breaks.

6
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The hen lifecycle is the core economic clock. Aurora's six
hundred ten thousand layer flock implies roughly seven
hundred twenty to eight hundred thousand birds on site
when pullets are included.

7
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A bird consumes eighteen weeks of sunk pullet cost, then
roughly fifty weeks of commercial lay at about two hundred
eighty to three hundred eggs per hen per year, before
depopulation around seventy five weeks.

8
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Feed is the largest variable cost, typically fifty five to
sixty five percent. Industry E B I T D A margins range
from eight to fifteen percent, with most operators
clustered near ten to twelve.

9
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Revenue is not just the shelf carton, but the byproduct
streams are small. Grade A retail eggs are the main money,
roughly sixty five to seventy five percent of throughput.

10
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Grade B, cracked and liquid eggs are twenty five to thirty
percent and sell into breakers or industrial users at low
margin. Spoilage is a cost.

11
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Spent hens are closer to disposal than value creation.
Manure is the real offset. Aurora's flock implies about
eighteen to twenty two thousand tonnes per year and
roughly three hundred to five hundred thousand New Zealand
dollars of annual revenue.

12
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Finding one. The New Zealand egg category is demand
resilient, but the market is in a forced system
transition.

13
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Conventional cages were banned by the end of two thousand
twenty two. The second phase is retailer driven, not law,
but Foodstuffs and Woolworths New Zealand shelf pledges
make cage free a de facto market access requirement by the
end of two thousand twenty seven.

14
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The national flock is roughly three point seven five
million hens. Public producer rosters miss Aurora because
it is private, so Aurora's roughly eighteen percent share
must be added to the visible market.

15
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Retail only sizing understates the market. Retail is about
four hundred fifty five million New Zealand dollars, while
producer side all channel sizing is about five hundred
thirty five to five hundred forty five million because
foodservice, industrial and institutional volumes sit
outside the shelf scan.

16
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Finding two. Aurora is a real scale asset, but its
competitive position is mixed rather than clean.

17
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The business has two sites, about six hundred ten thousand
layers, thirteen point one million dozen of fiscal twenty
four volume, eighty four point six million New Zealand
dollars of revenue, and ten point eight million of
reported E B I T D A.

18
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The sell side adjusted E B I T D A case is twelve point
six million, but the bridge needs audit. The production
mix is about forty percent colony, thirty percent barn and
thirty percent free range.

19
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Aurora looks like the number two volume player behind
Mainland, but Mainland has category captain status,
captive feed, deeper integration and about twenty seven
percent share. Aurora is a mid stack producer and largely
a price taker.

20
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Aurora is also heavy retail and heavy private label.
Working estimates are about seventy percent retail revenue
and sixty to seventy percent of total revenue in the top
three grocery accounts.

21
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Around half of the retail book appears private label. That
supports volume, but it can cut producer E B I T D A per
dozen roughly in half versus branded free range.

22
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Finding three. The deal turns on two contested seller
claims: durable free range premium and a straightforward
colony to barn conversion.

23
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Sell side materials point to a thirty percent plus free
range premium. Current transaction evidence points to
roughly eighteen to twenty two percent today, with a
central path of eighteen, fourteen and twelve percent from
fiscal twenty six to fiscal twenty eight.

24
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The mechanism is simple. Phase two pushes colony producers
into barn because barn satisfies cage free at much lower
capex than free range. As barn supply scales, free range
loses scarcity.

25
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On capex, sell side says eight to ten million New Zealand
dollars. Expert benchmarks put Aurora's two hundred forty
four thousand colony birds closer to eleven to sixteen
million, before execution risk.

26
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Timing is tight. Physical build is twelve to eighteen
months after consents, pullet supply is six to nine
months, equipment lead times are nine to fourteen months,
and no public consent filing has been found.

27
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The H seven N six outbreak was contained to one Otago
property and New Zealand has declared freedom again, but
it highlights biosecurity, insurance, site concentration
and depopulation economics.

28
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Aurora's two island footprint helps, but one site per
island is still thin versus Mainland's seven farm and
seventeen site network.

29
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Open question one. Can Aurora prove the conversion plan?
Confirm resource and building consents, pre lodgement
council engagement, Big Dutchman or other equipment
orders, construction milestones, pullet purchase orders,
and the true capex budget.

30
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If colony birds miss the deadline, retail access can
disappear on January first two thousand twenty eight. The
downside is stranded volume and potentially three to four
million New Zealand dollars of annual E B I T D A
slippage.

31
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Open question two. What are the real customer economics?
Confirm the audited top ten customers, Foodstuffs north
versus south split, Woolworths exposure, contract terms,
cage free clauses, notice periods, private label tender
dates, trade spend and actual transaction prices.

32
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This is the only way to underwrite whether the premium
compression and customer concentration risks are already
in the base case or still ahead.

33
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Open question three. Who controls the plan after a partial
sale, and what value creation is real? Confirm family
board decision rights, chair succession, external director
changes and management continuity.

34
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Then validate the E B I T D A bridge, feed and electricity
exposure, automation and feed mill opportunities, manure
offtake contracts, biosecurity coverage and any specific
buyer for land optionality.

35
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The preliminary read is that Aurora is strategically
interesting because it is a scarce private number two
asset in a consolidating market.

36
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It is not a clean premium growth story. The gating
variables are conversion proof, customer economics,
private label margin, input exposure and governance.

37
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For valuation work, anchor to New Zealand egg precedents
and apply scale and colony risk haircuts. Do not
capitalize seller optionality or a thirty percent free
range premium without hard evidence.
