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        Mon, 04 May 2026 11:42:18 -0400 (EDT)
From: Daniel Reyes <daniel.reyes@halberd.com>
To: Vivian Holst <vivian.holst@halberd.com>
Cc: deal-team-albatross@halberd.com
Subject: Re: Project Albatross - Vivian's must-test list
Date: Mon, 04 May 2026 11:42:16 -0400
Message-ID: <CAH-mtl-04.albatross.20260504@halberd.com>
References: <CAH-mtl-03.albatross.20260504@halberd.com>
 <CAH-mtl-02.albatross.20260504@halberd.com>
 <CAH-mtl-01.albatross.20260503@halberd.com>
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Got it. Iris will lock in the expert calls today (industry association
plus the insider you flagged); first findings sync on Wednesday.

Will keep an eye on the comp-haircut and customer-concentration items
specifically.

- Daniel

> On 4 May 2026, at 10:38, Vivian Holst <vivian.holst@halberd.com> wrote:
>
> Daniel - agreed on logistics. Let me put down what I actually want this
> deal team to falsify or confirm before Friday. Three hypotheses, in
> order of how much they move the needle:
>
> 1. The free-range premium has been ~30%+ historically and continues at
>    that level forward. Broker says yes. My read of the global cage-free
>    transition data is that compression is happening; Australia and the
>    EU markets show the premium narrowing as barn supply scales up. We
>    need the insider's view on what NZ retailers are actually paying right
>    now versus headline shelf prices. Push for transaction-price evidence,
>    not just retail shelf data.
>
> 2. Aurora's colony-to-barn transition will be complete by end-2027. The
>    broker is breezy about this. Our Operating Partners are sceptical -
>    Marcus reckons a colony-to-barn build cycle is 12-18 months once
>    consents are in hand, plus DOC supply lead times. Pressure-test the
>    bridge to 2027 specifically. If the McKennas haven't started planning
>    consents yet, the timeline is mathematically tight.
>
> 3. Aurora is the #2 NZ producer at ~17-19% of national volume, behind
>    Mainland and ahead of Heyden, Better Eggs, Zeagold, and Henergy. They
>    don't show up in analyst coverage because they're family-controlled
>    and don't disclose, so we have to triangulate. Treat them as additive
>    to the public producer roster - Mainland, Heyden, Better Eggs,
>    Zeagold, Henergy - don't shrink any of those to fit Aurora in. The
>    insider should know everyone's numbers; insist on producer-by-
>    producer estimates.
>
> A few process / framing things I want everyone to remember:
>
>   - Cal-Maine is at roughly 50x our target's scale and they're a US
>     commodity producer. Haircut benchmarks accordingly. Inghams is
>     broiler not layer; product mix differs. The only NZ-scale comp we
>     have is Navis Capital's Mainland Poultry / Zeagold acquisition from
>     2017 - that's the most useful precedent we have.
>
>   - Customer concentration is my number one priority for confirmatory
>     DD. The insider can give us a directional read but we need the
>     audited top-10 from management. If the top three retailers are 70%+
>     of revenue (which is what I suspect from how this market is
>     structured) it materially changes the deal.
>
>   - The MPI 33/33/34 production-mix figure is from 2022. Phase 2 has
>     shifted things and the insider can give us a current-era read.
>     Don't anchor on the official baseline if it's stale.
>
>   - On valuation, the broker asking is 12-14x FY24 EBITDA. We should
>     model what we believe fair value is post-haircut for the colony
>     exposure - my expectation is more like 8-10x. The deck doesn't have
>     to land on a specific number, but it should make the haircut
>     argument legible.
>
> Send draft outputs Wednesday, final by Friday morning.
>
> - Vivian
>
>
>> On 4 May 2026, at 09:51, Daniel Reyes <daniel.reyes@halberd.com> wrote:
>>
>> Vivian - kickoff email is out. Two-week sprint to indicative bid,
>> standard pre-LOI brief, four workstreams in parallel. Wednesday checkpoint
>> with you. Iris is on the expert-call slate, Theo on the model, Maya on the
>> deck, I'll own the briefing video.
>>
>> What do you want us to specifically pressure-test?
>>
>> - Daniel
>>
>>
>>> On 3 May 2026, at 17:14, Vivian Holst <vivian.holst@halberd.com> wrote:
>>>
>>> Deal team - copying you on the sell-side outreach Nicholas Chen sent
>>> me last week. Project Albatross - NZ shell egg producer, family-
>>> controlled, #2 by volume behind Mainland. Looks tractable as a tuck-in for
>>> the agri platform if the unit economics hold up.
>>>
>>> Daniel - let's screen this. Standard preliminary outside-in CDD,
>>> two-week sprint, indicative bid in four weeks.
>>>
>>> - Vivian

Daniel Reyes
Principal, Halberd Capital Partners
